---
title: "Small SEO and speed upgrades across stores"
url: "https://www.freshstore.com/changelog/2024-01-21-small-seo-and-speed-upgrades-across-stores"
published: "2024-01-21"
updated: "2026-10-07"
type: "improved"
areas: ["Stores"]
guide: null
supersedes: []
---

# Small SEO and speed upgrades across stores

A set of smaller upgrades went out to every store:

- Better heading structure in articles and the header bar, so search engines read your pages more clearly.
- A smarter robots.txt file.
- Better matching for missing pages, so more old links land somewhere useful.
- Faster offer imports and updates.
- The new X logo in place of the Twitter bird.