---
title: "Faster, more human AI writing"
url: "https://www.freshstore.com/changelog/2024-07-19-faster-more-human-ai-writing"
published: "2024-07-19"
updated: "2026-10-07"
type: "improved"
areas: ["Articles", "Products"]
guide: null
supersedes: []
---

# Faster, more human AI writing

The AI engine behind your store had a major upgrade. Articles now take about 30 seconds to write, and most other AI content appears almost instantly. The text is more accurate, more varied and sounds more human, and the AI knows about more recent products and events.