---
title: "Faster stores and better PageSpeed scores"
url: "https://www.freshstore.com/changelog/2025-07-22-faster-stores-and-better-pagespeed-scores"
published: "2025-07-22"
updated: "2026-10-07"
type: "improved"
areas: ["Stores"]
guide: null
supersedes: []
---

# Faster stores and better PageSpeed scores

Stores now load faster and score better in Google PageSpeed. Speed work across the storefront cut load times, and stores now serve optimised versions of their images, so pages show sooner, especially on phones.

Faster pages keep visitors around and help your search rankings. You do not need to change anything: optimised images are created for every store automatically.