---
title: "Stores turn away junk traffic"
url: "https://www.freshstore.com/changelog/2025-08-15-stores-turn-away-junk-traffic"
published: "2025-08-15"
updated: "2026-10-07"
type: "improved"
areas: ["Stores"]
guide: null
supersedes: []
---

# Stores turn away junk traffic

Every store now checks visitors before a page loads and turns away bad bots and junk traffic. Real shoppers are not affected.

This keeps your store fast when bots arrive in bulk, and keeps your visitor stats closer to the real people who came to shop. There is nothing to set up: it is on for every store.