---
title: "Send visitors straight to the Amazon product"
url: "https://www.freshstore.com/changelog/2026-07-16-send-visitors-straight-to-the-amazon-product"
published: "2026-07-16"
updated: "2026-10-07"
type: "new"
areas: ["Merchants"]
guide: null
supersedes: []
---

# Send visitors straight to the Amazon product

You can now send visitors from countries without a local offer straight to the best matching Amazon product page, instead of an Amazon search page. Switch on Direct Product Link Fallback in your Amazon settings. Visitors land on a real product they can buy rather than a list of results.