---
title: "Ask Fresh, your AI support assistant"
url: "https://www.freshstore.com/changelog/2026-09-23-ask-fresh-your-ai-support-assistant"
published: "2026-09-23"
updated: "2026-10-07"
type: "new"
areas: ["Ask Fresh"]
guide: null
supersedes: []
---

# Ask Fresh, your AI support assistant

Ask Fresh is a new AI assistant that answers your FreshStore questions in your account, in every store admin and on the FreshStore website. It cites the guides it uses, knows your own stores, replies in your language, and hands you to our team when you need a person.