---
title: "AI Writing: safer, plainer copy"
url: "https://www.freshstore.com/changelog/2026-10-13-ai-written-product-and-article-copy-no-longer-carries-health-or-safety-claims-or"
published: "2026-10-13"
updated: "2026-10-14"
type: "improved"
areas: ["Products", "Articles", "Stores"]
guide: null
supersedes: []
---

# AI Writing: safer, plainer copy

AI written product and article copy no longer makes health or safety claims, and drops stock phrases that make text sound generic.

The pages written for a new store no longer invent contact details or claims about a team, so your first pages start accurate and ready for you to personalise.