---
title: "Keep Fresh keeps your store current by itself"
url: "https://www.freshstore.com/changelog/2026-10-20-keep-fresh-keeps-your-store-current-by-itself"
published: "2026-10-20"
updated: "2026-10-20"
type: "new"
areas: ["Products", "Stores"]
guide: "https://guides.freshstore.com/article/803-keep-fresh-feature-guide"
supersedes: []
---

# Keep Fresh keeps your store current by itself

Switch on Keep Fresh in Store > Settings > Products and your store adds up to 5 new products a week. Each one is checked against your niche and goes live only after its description is written. Tools > Keep Fresh lists what it added. New stores have it on. On older stores, Accelerator members can switch it on today, and every member can from 3 November.

Your store also deals with products that are gone for good, on every store now. An offer counts as dead only after two fresh checks, at 24 hours and 5 days. Out of stock never counts. Then your store follows When All Offers Are Dead: redirect to the category, a 410 page, a Discontinued page, or no change. Nothing is deleted, and Keep Fresh adds one product for each one taken down.

Guide: https://guides.freshstore.com/article/803-keep-fresh-feature-guide