The AAWP Alternative That Is a Full Store, Not a Plugin
Build a Full Affiliate Store, Not Just Amazon Shortcodes
AAWP is a fine plugin for dropping Amazon product boxes into WordPress posts. But if you want an actual affiliate storefront, with categories, search, comparison pages, and five marketplaces, a plugin is not the right shape. FreshStore is.
- Shape
- Full storefront
- Shortcodes in WP posts
- Marketplaces
- 5
- Amazon only
- Runs without WordPress
- Yes
- No
The short version
AAWP is a good plugin for dropping Amazon product boxes into blog posts you write yourself. FreshStore is the full storefront, with categories, search, five marketplaces and the content written for you.
How We Stack Up
Everything included. One flat price.
No monthly app fees. No hosting bill. No hiring a content writer. Every tool you need to launch an affiliate site, bundled together.
| FreshStore | AAWP | |
|---|---|---|
| Monthly price | from $30/mo, all in | Plugin licence (10 sites €299/yr) + hosting + WordPress |
| Amazon data without your own API keys | Included | AAWP API, €7 to €48/mo by product count |
| Hosting included | ||
| Marketplaces | Amazon, eBay, Walmart, Etsy, AliExpress | Amazon only |
| Full storefront | no (shortcodes in posts) | |
| AI writes your content | ||
| Product auto-refresh | Daily | Daily (API limited) |
| Standalone (no WordPress needed) |
- FreshStore
- from $30/mo, all in
- AAWP
- Plugin licence (10 sites €299/yr) + hosting + WordPress
- FreshStore
- Included
- AAWP
- AAWP API, €7 to €48/mo by product count
- FreshStore
- ✓
- AAWP
- ✗
- FreshStore
- Amazon, eBay, Walmart, Etsy, AliExpress
- AAWP
- Amazon only
- FreshStore
- ✓
- AAWP
- no (shortcodes in posts)
- FreshStore
- ✓
- AAWP
- ✗
- FreshStore
- Daily
- AAWP
- Daily (API limited)
- FreshStore
- ✓
- AAWP
- ✗
Why Switch
Why choose FreshStore over AAWP
- FreshStore is a full storefront with categories, brand pages, and search, not a plugin that drops product boxes into posts.
- Five marketplaces out of the box, not just Amazon. If Amazon cuts your commission rate, you have four other merchants on the same store.
- Amazon product data without your own API keys is included, not metered per product. AAWP sells it separately as the AAWP API, priced by how many products you show.
- No WordPress required. No plugin updates and no Jetpack bloat.
- AI writes full product descriptions, category pages, and comparison posts. AAWP is a display plugin, not a content engine.
When AAWP is the better pick
Different tools fit different businesses. Stay with AAWP if any of these describe you.
- You run an established WordPress blog and only want product boxes inside posts
- Amazon is deliberately your only affiliate programme
- You prefer writing every post yourself
What members say, and the year they said it
What FreshStore users say
"I've now built more than 30 sites with FreshStore. It's the only product I've tried that actually works for building affiliate stores. I even list my own products alongside Amazon's, so I get paid twice. Once for the sale, then again as an affiliate."
"I have been with Fresh Labs almost from the beginning, 12 years I think. Carey Baird is one of very few netpreneurs who have developed software and continuously updated it and kept up with the times. Especially now with the advent of AI. Absolutely wonderful product."
"Business in a box with so many features. Newbies can build a store in 1 day easily."
Common questions about AAWP vs FreshStore
More comparisons
FreshStore vs Shopify
The full e-commerce builder, with monthly fees, app stack, and inventory risk.
FreshStore vs WordPress
The self-hosted blog CMS. Great for content, not built for affiliate storefronts.
FreshStore vs WooCommerce
The WordPress e-commerce plugin, free to install but costly to run.