6 Ways for a Store to Look. All Running on Real Stores.

Open to every store

A browse-led storefront that opens on a store directory of your numbered departments instead of a banner. Prices on shelf tickets, a table for long lists, and search in the header.

Best for: Stores with many products across clear departments, such as appliances, gear and gadgets.

• A directory board of numbered departments, each with a live product count
• Every price on a shelf-edge ticket
• A listing table when a department holds more than 40 products
• A product page with key facts and a buy box that stays in view

Early access for Accelerator members

A buying guide storefront. Guides open with a summary of their picks, product pages lead with the facts and the price, and it all sits on a paper page set in a newspaper serif.

Best for: Research-led niches, such as tech, gaming and outdoor, where visitors read before they buy.

• Every guide opens with "Our picks" and their prices
• A contents rail and numbered entries down each guide
• A facts sheet on the product page, then the price and the retailer button
• Pros and cons panels on articles written with them, hidden where an article has none

Early access for Accelerator members

A looking storefront. Big editorial bands, few items at a time, each one on its own plate, for a store where the way things look is the reason people buy them.

Best for: Image-led niches, such as home, fashion accessories and design objects, with few products shown large.

• Every product on its own plate: one shape across the store, on a tinted ground
• Big editorial bands on the homepage instead of rows of thumbnails
• A large picture first on the product page, then the price and the retailer button