Fresh Store Builder (FSB) powered over 100,000 affiliate stores between 2010 and 2023. Today, the same team delivers an AI-powered, fully hosted successor called FreshStore. Build Amazon, eBay, Etsy, Walmart and AliExpress stores in minutes, no coding required.
Looking for Fresh Store Builder?
FSB has been replaced by FreshStore, a fully hosted affiliate store builder with AI, Amazon / eBay / Etsy / Walmart / AliExpress integrations, and no installation required. Start a free trial or view pricing.
Fresh Store Builder, often abbreviated as FSB, was our original affiliate store builder platform launched in 2010. It was a downloadable PHP application that our members installed on their own web hosting to create Amazon affiliate stores, eBay affiliate stores and AliExpress portals.
Over 100,000 affiliate stores were built with Fresh Store Builder during its lifetime. Many members still search for "Fresh Store Builder", "FSB review" or "Fresh Store Builder alternative" and that is exactly how you landed here.
FSB required technical skills most users did not have: FTP uploads, cPanel, MySQL database setup, PHP version management and ongoing security patches. It worked, but it was painful to get started and even more painful to scale.
In 2023, after a complete ground-up rewrite, we launched FreshStore. Same mission, completely modern foundation:
| Fresh Store Builder (FSB) | FreshStore | |
|---|---|---|
| Hosting | Your own web host | Fully hosted, included |
| Setup time | Hours to days | Minutes |
| Technical skills | FTP, cPanel, MySQL | None required |
| AI features | None | Content, images, SEO, chat |
| SSL, CDN, backups | DIY | Included |
| Updates | Manual, paid | Automatic, continuous |
FreshStore connects to the same programs Fresh Store Builder did, plus several new ones:
No. FSB has been fully replaced by FreshStore. We no longer sell or support the downloadable Fresh Store Builder software, and we strongly recommend moving to FreshStore for security, performance and continued feature development.
FreshStore is built and maintained by the same team that created Fresh Store Builder, so it is the direct continuation, not a competing alternative. Everything FSB did, FreshStore does better, and it adds AI content generation, multi-marketplace support and fully managed hosting.
Yes. Most FSB store owners simply start fresh with FreshStore because the platform is so much faster to set up. If you need help moving a specific niche or keyword list across, contact support and we will help.
FreshStore is a subscription that includes hosting, SSL, CDN, AI features and unlimited updates. When you factor in what FSB users were paying separately for hosting, upgrades and plugins, FreshStore is significantly better value. See current pricing.
Yes. You can start a free FreshStore trial and build a live affiliate store in minutes, no credit card charge during the trial.
The modern successor to Fresh Store Builder. Live affiliate store in minutes.
