Own Your Affiliate Store. Not Amazon.
Build an Affiliate Store You Actually Own
Amazon Storefront lives on Amazon's domain, ranks in Google as Amazon's page, collects the email list as Amazon's audience, and can be shut down at Amazon's discretion. FreshStore is your domain, your SEO, your email list, and five marketplaces, not one.
- Domain
- Yours
- amazon.com/...
- Audience
- Yours
- Amazon's
- Marketplaces
- 5
- Amazon only
The short version
Amazon's Influencer Storefront is free, once Amazon approves your social following. It sells only Amazon, it lives on Amazon's site under Amazon's rules, and Amazon can close it at any time. A FreshStore store needs no followers to open, sells from five merchants, and is found through Google and Bing on your own domain.
How We Stack Up
Everything included. One flat price.
No monthly app fees. No hosting bill. No hiring a content writer. Every tool you need to launch an affiliate site, bundled together.
| FreshStore | Amazon Storefront | |
|---|---|---|
| Monthly price | from $30/mo, all in | Free (but not yours) |
| Your own domain | no (amazon.com URL) | |
| Marketplaces | Amazon, eBay, Walmart, Etsy, AliExpress | Amazon only |
| Own the audience | yes (your email list) | no (Amazon's) |
| SEO traffic to your site | no (goes to Amazon) | |
| AI content + blog | ||
| Needs an approved social following | ||
| Lives on a site you control | no (Amazon can close it) |
- FreshStore
- from $30/mo, all in
- Amazon Storefront
- Free (but not yours)
- FreshStore
- ✓
- Amazon Storefront
- no (amazon.com URL)
- FreshStore
- Amazon, eBay, Walmart, Etsy, AliExpress
- Amazon Storefront
- Amazon only
- FreshStore
- yes (your email list)
- Amazon Storefront
- no (Amazon's)
- FreshStore
- ✓
- Amazon Storefront
- no (goes to Amazon)
- FreshStore
- ✓
- Amazon Storefront
- ✗
- FreshStore
- ✗
- Amazon Storefront
- ✓
- FreshStore
- ✓
- Amazon Storefront
- no (Amazon can close it)
Why Switch
Why choose FreshStore over Amazon Storefront
- Your own custom domain. Your SEO authority accrues to you, not to Amazon.
- Your own email list, from the signup form on every store.
- Five marketplaces. If Amazon cuts your category commission from 8% to 3% overnight (they have), you have four backups.
- Amazon can close a Storefront at any time. Your FreshStore store lives on your own domain.
When Amazon Storefront is the better pick
Different tools fit different businesses. Stay with Amazon Storefront if any of these describe you.
- You are an influencer sending social traffic straight to Amazon
- You want zero cost and zero setup
- Owning a website is not part of your plan
What members say, and the year they said it
What FreshStore users say
"I've now built more than 30 sites with FreshStore. It's the only product I've tried that actually works for building affiliate stores. I even list my own products alongside Amazon's, so I get paid twice. Once for the sale, then again as an affiliate."
"I have been with Fresh Labs almost from the beginning, 12 years I think. Carey Baird is one of very few netpreneurs who have developed software and continuously updated it and kept up with the times. Especially now with the advent of AI. Absolutely wonderful product."
"Business in a box with so many features. Newbies can build a store in 1 day easily."
Common questions about Amazon Storefront vs FreshStore
More comparisons
FreshStore vs Shopify
The full e-commerce builder, with monthly fees, app stack, and inventory risk.
FreshStore vs WordPress
The self-hosted blog CMS. Great for content, not built for affiliate storefronts.
FreshStore vs WooCommerce
The WordPress e-commerce plugin, free to install but costly to run.