Fresh Store Builder is Retired. FreshStore is the Successor.
The Cloud Successor to Fresh Store Builder
Fresh Store Builder ran affiliate stores from 2010 onwards, but it is no longer actively supported. FreshStore is its cloud successor from the same team: managed hosting, automatic updates, AI content, and three more marketplace feeds.
- Hosting
- Managed cloud
- Your own cPanel
- Support status
- Actively developed
- No longer supported
- Marketplaces
- 5
- Amazon + eBay
The short version
Fresh Store Builder is retired: no patches, no releases, no support. FreshStore is the same team's cloud successor and the only supported path forward. Existing FSB licence holders get a loyalty discount.
How We Stack Up
Everything included. One flat price.
No monthly app fees. No hosting bill. No hiring a content writer. Every tool you need to launch an affiliate site, bundled together.
| FreshStore | Fresh Store Builder | |
|---|---|---|
| Monthly price | from $30/mo, all in | One-time license + your own hosting |
| Hosting | Included (managed cloud) | You provide (cPanel) |
| Actively supported | no (discontinued) | |
| Software updates | Automatic | None (no new releases) |
| Security patches | Automatic | None (you are on your own) |
| AI content | Built in | |
| Marketplace feeds | 5 live feeds | Amazon + eBay (as last shipped) |
| Product of the same team | yes (legacy, now retired) |
- FreshStore
- from $30/mo, all in
- Fresh Store Builder
- One-time license + your own hosting
- FreshStore
- Included (managed cloud)
- Fresh Store Builder
- You provide (cPanel)
- FreshStore
- ✓
- Fresh Store Builder
- no (discontinued)
- FreshStore
- Automatic
- Fresh Store Builder
- None (no new releases)
- FreshStore
- Automatic
- Fresh Store Builder
- None (you are on your own)
- FreshStore
- Built in
- Fresh Store Builder
- ✗
- FreshStore
- 5 live feeds
- Fresh Store Builder
- Amazon + eBay (as last shipped)
- FreshStore
- ✓
- Fresh Store Builder
- yes (legacy, now retired)
Why Switch
Why choose FreshStore over Fresh Store Builder
- Fresh Store Builder is no longer supported. No new releases, no security patches, no support tickets. FreshStore is its successor from the same team.
- No more cPanel. No more PHP version upgrades. No more fighting your host when a dependency breaks.
- AI writes the content. The old script relied on spun or manually written descriptions.
- Three more marketplaces: Walmart, Etsy, and AliExpress, in addition to Amazon and eBay.
- Automatic product updates, daily, without cron jobs you have to babysit.
When Fresh Store Builder is the better pick
Different tools fit different businesses. Stay with Fresh Store Builder if any of these describe you.
- Your old FSB site still runs and you accept using unpatched software
- You genuinely prefer managing your own cPanel hosting
What members say, and the year they said it
What FreshStore users say
"I've now built more than 30 sites with FreshStore. It's the only product I've tried that actually works for building affiliate stores. I even list my own products alongside Amazon's, so I get paid twice. Once for the sale, then again as an affiliate."
"I have been with Fresh Labs almost from the beginning, 12 years I think. Carey Baird is one of very few netpreneurs who have developed software and continuously updated it and kept up with the times. Especially now with the advent of AI. Absolutely wonderful product."
"Business in a box with so many features. Newbies can build a store in 1 day easily."
Common questions about Fresh Store Builder vs FreshStore
More comparisons
FreshStore vs Shopify
The full e-commerce builder, with monthly fees, app stack, and inventory risk.
FreshStore vs WordPress
The self-hosted blog CMS. Great for content, not built for affiliate storefronts.
FreshStore vs WooCommerce
The WordPress e-commerce plugin, free to install but costly to run.