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FreshStore vs Sovrn Commerce: affiliate links in your content, or a site built for you.
Sovrn Commerce, once called VigLink, turns shop links in your content into affiliate links and keeps a share of the commission. FreshStore builds the affiliate site itself, with the products and the content in it. They do different jobs, and you can use both.
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What Sovrn Commerce is
Sovrn Commerce is a link monetization service for publishers and creators. It does two things. It turns the shop links already on your site into affiliate links. It also helps you make new affiliate links to place anywhere. Until Sovrn bought it in 2018, the product was called VigLink.
You do not apply to each shop's affiliate program. Once Sovrn approves your site, its merchants are open to you, more than 50,000 by its own count. Some pay for a sale and some pay for a click. It is free to join. Sovrn does not publish the share it keeps. Third parties report about 25%.
It works on links in content you have already made, so it builds no site and writes no content.
Four steps
How Sovrn Commerce works
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1
You sign up and submit a site
One account can hold many sites. Each site goes through approval on its own.
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2
You install it and send clicks
Add the script to your pages, or make a link by hand. Sovrn wants to see a few clicks before it reviews the site. Those clicks are not paid.
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3
Sovrn reviews the site
Its guide says the review can take up to five business days. Nothing is tracked or paid until you are approved.
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4
Clicks are routed and you are paid
Sovrn sends each click to the network it expects to pay most. It pays 90 days after the end of the month of the sale or the click.
On the buyer's questions
Side by side
| Row |
FreshStore
Ours
|
Sovrn Commerce
|
|---|---|---|
| Price | From $10 a month per siteStarter, three sites, every feature; less per site on bigger plans | Free to joinKeeps a share it does not publish; third parties report about 25% |
| What it is | An affiliate site builderThe site is built, filled and kept current | A link monetization scriptPlus links you make by hand |
| Builds the site | Yes, filledProducts, categories and guides | NoIt works on a site you already have |
| Content | Built in, no AI account | NoneProduct widgets for your pages, no articles |
| SEO and traffic | Built for searchStructured data, sitemaps, every page sent to Google and Bing | Your own site'sIt works on the readers you already have |
| You keep | All the commissionYour own affiliate IDs; each program pays you directly | The rest after its shareShare not published; about 25% reported |
| Merchants | Amazon, eBay, Walmart, Etsy, AliExpressPlus network feeds | 50,000+, by its own countPaid by the sale or by the click, by merchant |
| Approval | None from usEach affiliate program approves you itself | Each site, after test clicksInstall first, then a review of up to five business days |
| Payout | From each program, directly | Through Sovrn90 days after the month ends; $25 minimum |
| Several sites | One login, plans by site count | Many sites, one accountEach site approved on its own |
Rival prices as published on the Sovrn Commerce knowledge base, read 5 Nov 2026.
Every FreshStore plan, and what ten sites cost, is on the pricing page.
When Sovrn Commerce is the better pick
- You run a content site, a newsletter or a social channel with links already going to shops.
- You want programs that pay by the click as well as by the sale.
- You do not want a product site.
When FreshStore fits
- 01
You are starting from nothing. Sovrn reviews a site only after it has links and clicks.
- 02
You want pages of products with prices kept current.
- 03
You want the whole commission, on your own affiliate IDs.
What members built, with their numbers, is on the stories page.
Before you start
The questions members ask about this
- What is Sovrn Commerce?
- A service that turns shop links in your content into affiliate links and pays you part of the commission. It was called VigLink until Sovrn bought it in 2018.
- Is FreshStore a Sovrn Commerce alternative?
- Only if you want an affiliate site. FreshStore builds the site and fills it with products. For affiliate links in content you already have, Sovrn Commerce and Skimlinks do that job.
- Can I use Sovrn Commerce on a FreshStore site?
- Yes. Paste a Sovrn link as a product's link, or add its script under Custom Scripts. Sovrn approves each site itself.
- How much does Sovrn Commerce keep?
- Sovrn does not publish a figure. Third parties report about 25% of each commission. Joining is free.
Rated 4.7 on Trustpilot
“I’ve been involved in affiliate marketing for over twenty years and have tried many affiliate store apps. FreshStore is the best affiliate store app that I have used. The app is intuitive and easy to use by anyone, regardless of their level of experience. And if help is needed, customer service is always available. But best of all, the store layout is beautiful and easy for customers to navigate. FreshStore provides everything needed for a successful store.”
“I've been building stores with FreshStore for nearly a year. They are simple to create (even for a senior) and powerful. Many features are available and the company keeps updating the back end based on users' votes. How cool is that?”
Keep exploring
FreshStore vs Skimlinks
A script that makes affiliate links of the shop links in your content, against a site built with the products in it.
FreshStore vs VigLink
VigLink is Sovrn Commerce now. What happened, and what the tool does today.
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