Compare

The WordPress affiliate plugins, compared, and when you need none.

An Amazon affiliate plugin puts product data into a WordPress site you build and host. The three people search for most do that in three different ways. If you do not have the site yet, there is a fourth option: a builder that arrives with the products in it.

Start my free trial See pricing

Free for 7 days, nothing charged today. Then 30-day money back.

4.7/5 on Trustpilot, 80 reviews

On the buyer's questions

Side by side

Row	FreshStore Ours	AAWP	Lasso	Content Egg
Price	From $10 a month per siteStarter, three sites, every feature; less per site on bigger plans	Up to $1,016 once, ten sitesLifetime license, converted from EUR; plus hosting	Up to $59 a monthStudio, five properties; plus hosting	Up to $449 once, 25 sitesPro lifetime license; plus hosting
Merchants	Amazon, eBay, Walmart, Etsy, AliExpressPlus network feeds	Amazon only	Links from any merchantAmazon data on paid plans	Thirty-plus networks
Amazon data without your own API access	Included	Paid AAWP API add-on	Included on paid plans	A no-API module
Builds the site	Yes, filled	No	No	No
Content	Built in, no AI account	None	None	Yes, with your own AI key
SEO and traffic	Built for searchStructured data, sitemaps, every page sent to Google and Bing	The WordPress site'sNot the plugin's	The WordPress site'sNot the plugin's	The WordPress site'sNot the plugin's
Hosting	Included	None	None	None
Several sites	One login	A license per site count	Properties in one account	A license per site
Needs WordPress	No	Yes	YesWith HTML embeds elsewhere	Yes

Rival prices as published on the AAWP pricing page, converted from EUR at 1.13, the Lasso pricing page and the Content Egg pricing page, read 4 Nov 2026.

What ten sites cost on each, plan by plan, is on the pricing page.

When a plugin is the better pick

You already have the WordPress site and the writing, and want product data inside it.
You need thirty networks in one plugin: Content Egg.
You want one account across several WordPress properties: Lasso.

Why members switch

01
No site to build first.
02
No API wall and no metered add-on for Amazon.
03
Nothing to host or update.

More members who switched, with their numbers, are on the stories page.

Before you start

The questions members ask about this

Which plugin is best?: For Amazon boxes in posts, AAWP. For many networks, Content Egg. For several WordPress sites in one account, Lasso. The rows above are from their own pages.
Do I need a plugin with FreshStore?: No. There is no WordPress and nothing to install.
Can I bring a plugin's links over?: The products, yes, by pasting the links into the Link Importer.
Can I move my WordPress site over?: Yes. Send us the address and we move the posts, pages and categories for you, free. Products come in through the Link Importer.

Rated 4.7 on Trustpilot

“FreshStore is easier to maintain than other platforms I’ve used and is very cost‑effective overall. A solid choice if you want to launch sites quickly and keep them running smoothly.”

Michel Snook

🇺🇸 USA · 2026

“I manage multiple affiliate stores with FreshStore – one of them focused on KitchenAid products. Everything runs smoothly, the design looks professional, and the support is excellent. I’m very satisfied and can highly recommend it.”

Helmut Keilhammer

🇩🇪 Germany · 2025

Keep exploring

FreshStore vs AAWP

The best Amazon plugin still needs a site around it and your own API access or a metered data add-on.

FreshStore vs Wix

A page builder with no products in it, against a site that arrives filled.

All twelve comparisons

Pick by what you want to own and what you want done for you.

Build a site here and compare it to what you have.

7 days free, nothing charged today. Your WordPress site stays where it is.