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Building affiliate stores since 2010

Changelog

What's new in FreshStore

New features, improvements, fixes and guides, newest first. Every entry has its own page and date.

Improved Stats

Set your own earnings estimate rates

Estimated earnings now use two rates: a conversion rate and a commission rate, applied to the value of products visitors click through to. You can set both yourself, so the estimate is closer to what your own stores earn. It is still an estimate; your affiliate accounts show what you really earned.

Read the guide
Fixed Stores Products Account Articles Domains Templates Merchants Stats

Improvements and fixes, August 2026

Fixed

  • Store pages no longer wait on slow currency rates.
  • New stores show an installing page, not errors.
  • New template options now reach every store.
  • WordPress sites no longer serve the wrong cached page.
  • You are told when a product import fails.
  • Each store serves its own favicon.
  • Shared articles show their own image.
  • Merchant titles with an ampersand read correctly.
  • Titles and descriptions in Google no longer show stray codes.
  • AI summaries keep their opening quote mark.
  • Rejected SSL certificates are re-issued automatically.
  • Stores behind Cloudflare no longer show a disconnected domain.
  • Domain extensions stay on sale when a registrar is unavailable.
  • Review and fact sheet articles display properly.
  • A new account email no longer breaks WordPress login.
  • Less spam gets through store contact forms.
  • Instant Store builds keep their logo and brand images.
  • The Product Importer retries a blocked page instead of guessing.
  • Renewals use a saved card that works.
  • Product Importer links carry your affiliate tag again.
  • AliExpress search buttons use tracked links that earn for you.
  • Pages you create can be reached, found and deleted.
  • A store's new owner gets their own login.
  • Cached pages show each visitor their own prices.
  • Switching off a merchant keeps a product's own photos.
  • The Review Writer never publishes a blank article.
  • Image conversions no longer fail.
  • Preset placeholder text never shows on a live store.

Improved

  • About page sections have their own switches.
  • A reminder to finish your eBay Partner Network approval.
  • Stores with Store Live off stay out of search engines.
  • The footer can list article titles.
  • Every FreshStore email shares one phone friendly look.
  • You can turn off domain expiry reminders.
  • Logging in to a store from your account is quicker.
  • Store stats and billing pages load faster.
  • Domain registrations are checked before you pay.
  • A warning when your bank refuses your card.
  • Hide any page from search engines.
  • A warning when your Google property misses a store.
  • Sort the articles table by any column.
  • The card form handles 3D Secure checks.
  • Affiliate payout requests show their status.
  • Product Finder searches your store's country first.
  • Richer product data for Google.
  • New stores start with Amazon and eBay on.
  • Instant Stores are ranked by popularity.
New Stats

Weekly store report by email

You now get a weekly email that sums up each store's visitors and clicks for the past week, with one suggested next step for each store. It keeps you in touch with how your stores are doing without logging in.

New Account Stats

Store page with stats and sales

Each store now has its own page in your account, with tabs for its dashboard, launch plan, stats, sales, social and search. Charts show visitors, clicks and messages over any date range you choose, so you can see how one store is doing without opening its admin.

Read the guide
New Account Stats

Store cards with traffic and earnings

Your stores list now shows each store as a card with a live screenshot, its status and the last 30 days of visitors, clicks and estimated earnings. Search and sort the list, or switch to a compact view when you run many stores, so you can see at a glance which stores earn and which need attention.

Read the guide
New Stats Account

Connect Google and Bing from your account

You can now connect Google Search Console and Bing Webmaster Tools to your stores in a few clicks from your account. FreshStore verifies each store and submits its sitemap for you, then shows its indexed pages, clicks and impressions on the store's Search tab. Connecting Bing needs a custom domain.

Read the guide
Fixed Products Stores Merchants Account Stats Templates Domains Articles

Improvements and fixes, July 2026

Fixed

  • Product codes in the Link Importer import from your store's own Amazon country.
  • Isle of Man, Guernsey and Jersey pound prices display correctly.
  • Logging in to a store from your account always opens the store admin.
  • A store re-created on the same domain starts with clean analytics.
  • Product data for Google uses your store's own country and return policy.
  • The store admin loads even when analytics are down.
  • A category's Add Products search finds products by their visible name.
  • Offer prices no longer overlap the buy button on small phones.
  • The Brands page loads on large stores.
  • Products with only exact match offers now get images.
  • Store preview screenshots no longer miss product images.
  • Design changes reach visitors straight away.
  • Live domains are no longer marked as expired by mistake.
  • Product changes show on your store at once.
  • Clear Cache in your account clears every store cache.
  • A disabled article or product follows its redirect instead of an error.

Improved

  • Each store has its own Store API limit.
Improved Stats

Earnings shown as an honest estimate

Stats now show Estimated earnings instead of a total that counted far more than a store could earn. The estimate is based on 10% of the value of the products visitors clicked through to, and an explainer shows how it is worked out. Your affiliate accounts are still the place to see your real commissions.

Read the guide
New Stats

See what visitors search for

You can now see what visitors search for in your store.

A new Searches report groups the terms people type into your store search, including searches that found no results. AI suggests a next step for each term, so you can fill the gaps your visitors are pointing out.

Read the guide
Fixed Stores Stats Articles Products Merchants Templates Account Domains

Improvements and fixes, April 2026

  • Improved: stores keep serving pages if a background service has a problem, instead of going offline.
  • Fixed: visitor stats on busy stores could be incomplete because the background sync timed out.
  • Fixed: store login, sign up and password pages had no proper titles or descriptions, and the store name did not fill in on account page titles and llms.txt.
  • Fixed: AI image prompts that the safety filter rejected still cost chips. They are now free and retried once with reworded text.
  • Fixed: on some stores the per category Subcategory Products switch did not save. It now works on every store.
  • Fixed: affiliate tracking links longer than 250 characters were cut short.
  • Fixed: small logos looked blurry because they were stretched, and large logos could spill out of the header. Logo uploads now show the recommended size.
  • Fixed: store login links stopped working after you changed your account email.
  • Fixed: some domains showed the wrong registration or nameserver status.
  • Fixed: Clear Cache did not refresh settings and header scripts, and could get stuck on Clearing.
Fixed Products Stores Stats

Improvements and fixes, July 2025

  • Improved: you can now delete subcategories straight from their parent category.
  • Improved: if a store fails its regular loading check, an automatic repair now starts straight away.
  • Fixed: sorting the product list in your store admin did not work.
  • Fixed: storefront breadcrumbs sometimes showed the wrong titles.
  • Fixed: language and locale settings did not save.
  • Fixed: duplicate user accounts were sometimes created in stores.
  • Fixed: the store admin showed wrong PageSpeed scores.
  • Fixed: saving review settings showed validation errors.
  • Fixed: a redirect got in the way of Google Search Console verification.
  • Fixed: a notification about content delivery appeared in the store admin in error.
New Stats

Track affiliate clicks, checkouts and commissions

You can now see how your store earns in the new Sales section. It shows your affiliate link clicks, cart checkouts and estimated commissions, and the key numbers also appear on your store dashboard.

Use it to see which products and pages send buyers to merchants, and which deserve more promotion.

Read the guide
New Stats

See visits by page, source, country and device

You can now see where your visitors come from with the new analytics in your store admin.

Reports break your traffic down by page, traffic source, country and device over any date range you choose, and you can export the data. Use it to spot which pages and sources bring visitors, and where to focus your next articles.

Read the guide
Improved Articles Products Stats

More natural AI text and better buy buttons

A set of improvements went out to every store:

  • More natural AI writing.
  • Faster analytics on your dashboard.
  • Products with a single offer show that offer's image.
  • Better text overlays on article hero images.
  • Special Offers can show backup products.
  • Pages stay cached for longer.
  • Better buy buttons on mobile.
Improved Stats

Faster, more detailed store analytics

Store analytics now load faster and show more. Stats are stored as daily summaries, so pages open quickly even on busy stores, and you get more detail about your visitors and a longer history to compare against.

Read the guide
New Account Stats

See your whole account on one page

You can now see your whole FreshStore account on one page. The new Account Summary page lists your plans and their status, the benefits that come with your account, and stats such as how many stores are live, how many custom domains you have connected and how many AI Chips you have used. Open it from your account area to check everything at a glance.

New Account Stats

Earn by referring new members

You can now join the FreshStore affiliate programme from your account. You get your own referral link to share, and a page that tracks your clicks and the commissions you earn. When you have earned enough, you can request a payout from the same page.

Read the guide
Improved Stores Stats

See product and category counts per store

Each store in your account now shows how many products and categories it has, next to its status. You can see at a glance how far each store has grown, and spot a store that needs more products, without logging in to each store admin.

Fixed Stats Products Articles Stores Merchants

Improvements and fixes, August 2023

  • Improved: your own admin visits and other automated traffic no longer count in your store analytics.
  • Improved: content fields hold more text, and slugs you type are made search friendly automatically.
  • Improved: the store admin sidebar can collapse, which helps on small screens.
  • Fixed: CSV files saved from Excel did not import correctly.
  • Fixed: disabled products still showed in product lists.
  • Improved: eBay offers update faster, and Etsy products show a notice about images.
  • Improved: when you change a slug, the old address redirects to the new one, and empty menu sections are hidden.
  • Fixed: Google product markup was invalid for products without a price.
  • Fixed: slug errors when many products were created at once, and products with blank slugs.
  • Fixed: errors when a new store was installed.
  • Fixed: store analytics did not record visits correctly.
  • Fixed: parent and child categories could loop and break category pages.
  • Fixed: links to disabled brands and subcategories still showed.
  • Improved: store pages load faster.
  • Fixed: products could get stuck in a locked state, and Update All Products Content did not work.
  • Heads up: contact message emails now start switched off for new stores. Turn them on in your store settings.
  • Fixed: articles with numeric slugs did not work, and a 404 page could redirect in a loop.
  • Fixed: sitemaps did not always follow your sitemap settings, included disabled items and did not refresh properly.
New Stats

Add your own analytics tracking code

You can now add your own analytics tracking code to a store, such as Google Analytics, so your traffic data goes straight into the tool you already use. It works alongside the built-in store analytics, so you can keep both and compare them.

Read the guide
Fixed Stores Domains Templates Stats Account

Improvements and fixes, June 2023

  • Fixed: some members could not log in to the store admin.
  • Improved: the store contact form blocks more spam.
  • Fixed: bulk actions in the store admin did not work.
  • Fixed: moving a store to another domain did not work.
  • Fixed: the login link in contact message emails did not work.
  • Fixed: the hero button on mobile and the footer layout looked wrong.
  • Improved: emails from your store show your store name as the sender.
  • Improved: our uptime checks no longer count as visits in your traffic reports.
  • Fixed: buying AI Chips without a saved card, or with a failing card, gave no clear message. It now asks you to update your payment method in the billing portal.
Fixed Products Domains Stores Account Templates Stats Merchants

Improvements and fixes, April 2023

  • Fixed: the category generator had problems in launch week.
  • Fixed: a domain you deleted could not be added back to your account.
  • Improved: the URL slug field tidies itself as you type.
  • Improved: during updates, the website and your account area show a page asking you to refresh in a couple of minutes.
  • Improved: image fields in the store admin show recommended sizes, and the admin bar shows whether a page is live.
  • Fixed: menu items you disabled still showed in the store.
  • Improved: the Offer Importer fills a store faster.
  • Improved: store homepage content is now on by default.
  • Fixed: logo and hero image uploads sometimes failed.
  • Fixed: the Sun logo icon did not display correctly.
  • Fixed: changing a store between www and non-www did not work.
  • Fixed: visits from our own systems counted in your store analytics.
  • Fixed: offers that were no longer available stayed switched on. They now switch off automatically.
New Stats

See your store visitors in the admin

You can now see who visits your store without setting up any extra tools. The store admin shows your recent visitors, a chart of visits over time, your top pages and top countries, and the traffic each product gets. Use it to see which products and pages draw interest, and where to focus your next round of content.

Read the guide

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