Redirects have been rebuilt. Paste a full old link instead of only its path, send it to any page or address, and see whether each redirect works and when it was last used. You can also add a whole list of redirects at once.
All six templates now start loading the next page while a visitor hovers over a link, so the page is often ready by the time they click. Browsing your store feels close to instant. It works on its own, with nothing to set up.
Each store page in your account now opens on a few clear pages (Overview, Launch plan, Stats, Search, Boost, Domain and Settings) instead of 23 tabs. A health list shows what needs attention, settings are searchable, and a store switcher jumps straight to your other stores.
Product pages no longer repeat the same text, and on phones the price and the first buy button now show on the first screen, before any scrolling. Visitors see the price and where to buy straight away, which is what most of them came for.
Products now show one price, in the visitor's own currency, for your store's country. Each offer row says when its price was last checked, and offers with a price come before those without one. Visitors get a clear, current price instead of a list of numbers to compare.
Buy buttons now say which retailer the click goes to and show the price, so visitors know where they are going before they click. Each template offers two button styles, and every product card always has a retailer button. Pick the style that suits your store.
Estimated earnings now use two rates: a conversion rate and a commission rate, applied to the value of products visitors click through to. You can set both yourself, so the estimate is closer to what your own stores earn. It is still an estimate; your affiliate accounts show what you really earned.
You can now choose your Amazon country in the Connect Amazon walkthrough. Open your Amazon settings page and click Walk me through it, then pick a country on the first step. The signup button opens that country's own Associates site. When you paste your tracking ID, FreshStore checks it ends with the right suffix for that country, such as -21 for the United Kingdom, and saves it to that country. The Amazon settings page also explains that you add a tag for each Amazon country you want to earn from.
Switching your store to another template now carries your homepage, pages, logo and fonts across with it. Nothing is deleted, and before you switch you see a clear list of anything that stays behind. You can try a new template without losing the work you put into the old one.
AI images now come from a newer image model. They look better, arrive in about 15 seconds and use fewer AI Chips than before. For images and logos that need extra polish, you can now pick the High quality option when you generate them.
Every image on your store, template images included, is now resized to the size a visitor's screen needs before it is sent. Pages are lighter and load faster, most of all on phones. It works on its own, with nothing to set up, and your original images are kept as they are.
Image slots in Store Editor sections now take real uploads: click Upload, pick a file, and the slot tells you the best size to use. Text fields in sections get a rich text editor, so you can add bold text, links and lists without code.
AI writing is faster and tidier. It now writes a whole product, a whole category or a set of article topics in one go, keeps links clean, and avoids dashes and health claims in what it writes. You get cleaner copy back sooner, with less to tidy up by hand.
Every plan now includes three times the monthly AI Chips for each store licence. That means more products, articles, images and AI edits each month before you need a top up, with nothing to change on your side. AI Chip packs were also refreshed to match.
Once you finish a store's launch plan, it now hands over to Recommendations: a short ranked list of what will help that store most. The same list shows on your store admin dashboard, and the Actions list in your account is now called Recommendations too.
Plan changes are fairer. When you move to a smaller plan, the change now takes effect when your paid term ends, so you keep everything you paid for until then. If a payment is overdue, you can still move to a smaller plan without updating your card first. You also get a warning before you run out of store licences.
Category Populators are more dependable. A failed search no longer switches a populator off, there is no hidden limit on how many products it adds, and it counts the products that actually arrive. Categories are refilled up to their maximum, and if a populator does stop, it tells you why.
Category and product listing pages now load much faster, most of all on stores with large catalogues. Visitors browsing a big category see products sooner, and you no longer wait on slow pages while you check your own store. Nothing needs switching on; every store gets the speed up.
If a renewal payment fails, you now have 72 hours to sort out your card before your stores are suspended. Notices follow on day 17 and day 27, well before anything is removed, so a card problem gives you time to act and does not cost you a store.
Stats now show Estimated earnings instead of a total that counted far more than a store could earn. The estimate is based on 10% of the value of the products visitors clicked through to, and an explainer shows how it is worked out. Your affiliate accounts are still the place to see your real commissions.
Etsy buttons in your stores now send visitors straight to the product on Etsy. There is nothing to set up: every store with Etsy products uses the direct link automatically, and your Etsy products, prices and images keep showing as before.
AI tools inside your store no longer stop you with an hourly limit. Write articles, fill categories and create content as fast as you like. Your AI Chips balance is now the only thing that sets how much AI work you can do.
New stores are ready sooner. A store build now runs its setup steps side by side instead of one after another, so the wait between choosing your niche and opening your new store is shorter. What you get does not change: the same products, categories, articles and design.
Your store now asks AI training crawlers to stay away. Every store's robots.txt tells the bots that collect content to train AI models not to crawl it. Search engines, and the AI assistants that answer shoppers' questions, can still read your store, so you keep showing up when people ask for product advice.
Changes you make to your store now reach visitors sooner.
Store pages are now refreshed at least every 12 hours, down from up to 7 days, so edits to products, text and design show up on their own much faster. You can still click Clear Cache in your store admin when you want a change to show straight away.
Your store search now returns articles, categories and brands as well as products, and can include your pages too.
A new Search settings page lets you choose what search covers. Visitors looking for an article or a whole category now find it, not only single products. This was a popular request on our roadmap.
Image fields now search Pexels, Unsplash and Pixabay at the same time, so one search gives you more free stock photos to choose from.
When FreshStore picks images for you, it now tries stock photos first and only creates an AI image when no stock photo fits. That keeps your AI Chips for the images that need them.
The product shortcode now works in every content box on your store, including the homepage and global template texts.
Add a shortcode to any text area to show a product card right where you want it, such as a favourite pick on your homepage. This change came from a member request.