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Changelog

What's new in FreshStore

New features, improvements, fixes and guides, newest first. Every entry has its own page and date.

Improved Stores Domains

Redirects rebuilt with live status

Redirects have been rebuilt. Paste a full old link instead of only its path, send it to any page or address, and see whether each redirect works and when it was last used. You can also add a whole list of redirects at once.

Read the guide
Improved Templates Stores

Pages open almost instantly

All six templates now start loading the next page while a visitor hovers over a link, so the page is often ready by the time they click. Browsing your store feels close to instant. It works on its own, with nothing to set up.

Improved Account

A simpler store page in your account

Each store page in your account now opens on a few clear pages (Overview, Launch plan, Stats, Search, Boost, Domain and Settings) instead of 23 tabs. A health list shows what needs attention, settings are searchable, and a store switcher jumps straight to your other stores.

Read the guide
Improved Products Templates

Price and buy button on the first screen

Product pages no longer repeat the same text, and on phones the price and the first buy button now show on the first screen, before any scrolling. Visitors see the price and where to buy straight away, which is what most of them came for.

Improved Products

One clear price per product

Products now show one price, in the visitor's own currency, for your store's country. Each offer row says when its price was last checked, and offers with a price come before those without one. Visitors get a clear, current price instead of a list of numbers to compare.

Improved Products Templates

Buy buttons name the retailer and price

Buy buttons now say which retailer the click goes to and show the price, so visitors know where they are going before they click. Each template offers two button styles, and every product card always has a retailer button. Pick the style that suits your store.

Read the guide
Improved Stats

Set your own earnings estimate rates

Estimated earnings now use two rates: a conversion rate and a commission rate, applied to the value of products visitors click through to. You can set both yourself, so the estimate is closer to what your own stores earn. It is still an estimate; your affiliate accounts show what you really earned.

Read the guide
Improved Merchants

Pick your Amazon country when you connect

You can now choose your Amazon country in the Connect Amazon walkthrough. Open your Amazon settings page and click Walk me through it, then pick a country on the first step. The signup button opens that country's own Associates site. When you paste your tracking ID, FreshStore checks it ends with the right suffix for that country, such as -21 for the United Kingdom, and saves it to that country. The Amazon settings page also explains that you add a tag for each Amazon country you want to earn from.

Read the guide
Improved Templates

Switching templates keeps your work

Switching your store to another template now carries your homepage, pages, logo and fonts across with it. Nothing is deleted, and before you switch you see a clear list of anything that stays behind. You can try a new template without losing the work you put into the old one.

Improved Products Articles

Better AI images for fewer chips

AI images now come from a newer image model. They look better, arrive in about 15 seconds and use fewer AI Chips than before. For images and logos that need extra polish, you can now pick the High quality option when you generate them.

Improved Stores

Images resized for faster pages

Every image on your store, template images included, is now resized to the size a visitor's screen needs before it is sent. Pages are lighter and load faster, most of all on phones. It works on its own, with nothing to set up, and your original images are kept as they are.

Improved Templates

Upload images and edit rich text in sections

Image slots in Store Editor sections now take real uploads: click Upload, pick a file, and the slot tells you the best size to use. Text fields in sections get a rich text editor, so you can add bold text, links and lists without code.

Improved Products Articles

Faster, cleaner AI writing

AI writing is faster and tidier. It now writes a whole product, a whole category or a set of article topics in one go, keeps links clean, and avoids dashes and health claims in what it writes. You get cleaner copy back sooner, with less to tidy up by hand.

Improved Account

Monthly AI Chips tripled

Every plan now includes three times the monthly AI Chips for each store licence. That means more products, articles, images and AI edits each month before you need a top up, with nothing to change on your side. AI Chip packs were also refreshed to match.

Improved Stores Account

Recommendations once your store launches

Once you finish a store's launch plan, it now hands over to Recommendations: a short ranked list of what will help that store most. The same list shows on your store admin dashboard, and the Actions list in your account is now called Recommendations too.

Read the guide
Improved Account

Fairer plan changes

Plan changes are fairer. When you move to a smaller plan, the change now takes effect when your paid term ends, so you keep everything you paid for until then. If a payment is overdue, you can still move to a smaller plan without updating your card first. You also get a warning before you run out of store licences.

Improved Products

Category Populators keep categories full

Category Populators are more dependable. A failed search no longer switches a populator off, there is no hidden limit on how many products it adds, and it counts the products that actually arrive. Categories are refilled up to their maximum, and if a populator does stop, it tells you why.

Improved Products Stores

Faster category and listing pages

Category and product listing pages now load much faster, most of all on stores with large catalogues. Visitors browsing a big category see products sooner, and you no longer wait on slow pages while you check your own store. Nothing needs switching on; every store gets the speed up.

Improved Account

72 hours to fix a failed renewal

If a renewal payment fails, you now have 72 hours to sort out your card before your stores are suspended. Notices follow on day 17 and day 27, well before anything is removed, so a card problem gives you time to act and does not cost you a store.

Improved Stats

Earnings shown as an honest estimate

Stats now show Estimated earnings instead of a total that counted far more than a store could earn. The estimate is based on 10% of the value of the products visitors clicked through to, and an explainer shows how it is worked out. Your affiliate accounts are still the place to see your real commissions.

Read the guide
Improved Merchants

Etsy buttons now link straight to Etsy

Etsy buttons in your stores now send visitors straight to the product on Etsy. There is nothing to set up: every store with Etsy products uses the direct link automatically, and your Etsy products, prices and images keep showing as before.

Improved Stores Account

No more hourly AI limits in stores

AI tools inside your store no longer stop you with an hourly limit. Write articles, fill categories and create content as fast as you like. Your AI Chips balance is now the only thing that sets how much AI work you can do.

Improved Stores

New stores ready sooner with parallel setup

New stores are ready sooner. A store build now runs its setup steps side by side instead of one after another, so the wait between choosing your niche and opening your new store is shorter. What you get does not change: the same products, categories, articles and design.

Improved Stores

Stores opt out of AI training crawlers

Your store now asks AI training crawlers to stay away. Every store's robots.txt tells the bots that collect content to train AI models not to crawl it. Search engines, and the AI assistants that answer shoppers' questions, can still read your store, so you keep showing up when people ask for product advice.

Improved Stores

Store changes reach visitors sooner

Changes you make to your store now reach visitors sooner.

Store pages are now refreshed at least every 12 hours, down from up to 7 days, so edits to products, text and design show up on their own much faster. You can still click Clear Cache in your store admin when you want a change to show straight away.

Improved Stores

Store search now finds articles and categories

Your store search now returns articles, categories and brands as well as products, and can include your pages too.

A new Search settings page lets you choose what search covers. Visitors looking for an article or a whole category now find it, not only single products. This was a popular request on our roadmap.

Improved Stores Templates

Images sized right and lighter on every page

Images across your store now come in the right size for each screen, and in modern formats such as WebP and AVIF where the browser supports them.

Pages load faster, especially on phones, and listing images stay sharp on high resolution screens. There is nothing for you to change.

Improved Articles Products

Stock photo search now covers three libraries

Image fields now search Pexels, Unsplash and Pixabay at the same time, so one search gives you more free stock photos to choose from.

When FreshStore picks images for you, it now tries stock photos first and only creates an AI image when no stock photo fits. That keeps your AI Chips for the images that need them.

Improved Products

Feature a product anywhere on your store

The product shortcode now works in every content box on your store, including the homepage and global template texts.

Add a shortcode to any text area to show a product card right where you want it, such as a favourite pick on your homepage. This change came from a member request.

Improved Products Merchants

Import eBay items in bulk by link

The Link Importer now takes many eBay item links or item IDs at once.

Paste a whole list and each item becomes a product in your store, so building out a category of eBay items no longer means adding them one at a time.

Read the guide

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