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Changelog

What's new in FreshStore

New features, improvements, fixes and guides, newest first. Every entry has its own page and date.

Fixed Domains Stores Products

Improvements and fixes, March 2026

  • Fixed: domain search offered some extensions whose price could not be found, which led to failed checkouts. Those extensions are now hidden.
  • Fixed: new stores showed a blank card in your account instead of a preview image of the store.
  • Fixed: some Instant Stores did not finish installing, and stores built from an older template missed later updates. Both now install fully.
  • Fixed: some category pages showed the same product twice. The sitemap settings and category tree in the store API work again too.
New guide Guides Templates Products Articles

New guides, March 2026

Read the guide
New Products

AI checks products fit before bulk filling

You can now have AI check that each product fits a category before Category Populator or Fill Categories adds it.

Turn on the check and the tool shows you what it proposes to add first, so you can review the list before the bulk run starts. Products that do not suit the category stay out, which keeps your categories focused on your niche.

Read the guide
New Products

Fill every category with matching products

You can now fill all your categories with products in one go with AI Fill Categories.

AI picks keywords for each category, finds matching products from your merchants, and checks that each product fits before adding it. It works through parent categories and subcategories together, so a new store goes from empty categories to full ones without adding products by hand.

Read the guide
New Products Merchants

Recheck every out of stock offer at once

You can now recheck every offer that shows Out of Stock in one go.

The Offer Checker tool asks for fresh availability on all your out of stock offers straight away, instead of waiting for the next routine check. Offers that are back in stock return to your store as soon as the check finds them. Use it when a lot of offers show Out of Stock at once.

Read the guide
Improved Articles Products Templates

More realistic AI images across your store

AI images in your store now come from a newer image model. You get more realistic lighting and textures, images that fit your niche better, more variety from one image to the next, and faster results.

The upgrade covers every place FreshStore creates images for you: articles, products, categories, homepage heroes and logos. You create images the same way as before.

Improved Products

Category Populators run on time and show stats

Category Populators now run on a steadier schedule for each store, so new products arrive when you expect them.

Each populator also shows how many products it has added, when it last ran, and an activity log of its recent runs. You can see at a glance which populators are working well and which need a new keyword or merchant.

Read the guide
Improved Products

Product prices load fresh on every page

Product prices and products on sale are now fetched fresh as each page loads, so visitors see the latest price from the merchant rather than one saved earlier.

This keeps the prices and deals on your storefront accurate, even when merchants change them often.

Fixed Stores Account Products Articles Merchants Templates

Improvements and fixes, August 2025

  • Improved: visitors now see a short confirmation message when they add a product to the cart.
  • Fixed: some stores were suspended while their subscription still had paid time left.
  • Fixed: category RSS feeds listed the wrong products.
  • Fixed: disabled article categories still appeared on the storefront.
  • Fixed: longer Amazon tracking IDs were refused in settings.
  • Fixed: PNG files would not upload as the store icon or logo.
  • Fixed: links shared on social media showed visitors a verification page.
  • Fixed: store pages sometimes showed the wrong results for searches and category filters.
  • Fixed: storefront popups stopped working.
Improved Products Merchants

More offers matched to each product

FreshStore now finds more exact matching offers for each product in your store.

The matching was improved so the same product is recognised in more merchant listings. Visitors get more offers to compare on each product page, and you get more ways to earn from each visit, with nothing to set up.

Improved Articles Products

Sharper AI images from a new model

AI image generation now uses a newer image model. Images for your products and articles come out sharper, more relevant to the subject, and more consistent in style across your store.

Nothing changes in how you create them: use the same image tools as before and the new model is used automatically.

Fixed Products Stores Stats

Improvements and fixes, July 2025

  • Improved: you can now delete subcategories straight from their parent category.
  • Improved: if a store fails its regular loading check, an automatic repair now starts straight away.
  • Fixed: sorting the product list in your store admin did not work.
  • Fixed: storefront breadcrumbs sometimes showed the wrong titles.
  • Fixed: language and locale settings did not save.
  • Fixed: duplicate user accounts were sometimes created in stores.
  • Fixed: the store admin showed wrong PageSpeed scores.
  • Fixed: saving review settings showed validation errors.
  • Fixed: a redirect got in the way of Google Search Console verification.
  • Fixed: a notification about content delivery appeared in the store admin in error.
Improved Products Merchants

Amazon Link Importer shows each link's status

The Amazon Link Importer has been rebuilt. Paste product links or ASINs, in any mix, and the importer adds them to your store.

It now shows the status of every link as it works, so you can see at a glance which products were added and which need another look. You no longer need to guess whether a long list of links all came through.

Read the guide
Improved Products

Build your category structure with AI

The Category Builder has been rebuilt. Tell it your niche and it suggests a full set of categories and subcategories, then creates them in your store.

It is a quick way to give a new store a complete, sensible structure, ready for products and content, or to fill gaps in the categories of a store you already run.

Read the guide
New Stores Products

Clean out dead offers and empty items

You can now tidy your store in one click with Store Cleaner. It removes expired offers, products that no longer have any offers, and brands and categories with nothing in them, so visitors only see items they can actually buy.

A new Article Images tool also lists the articles that are missing images, so you can add them where they are needed.

Read the guide
Improved Products Merchants

Find and add products faster with Product Finder

Product Finder has been rebuilt. Search merchants straight from your store admin, tick the products you want from the results, and import them into one or more categories in one go.

Only the products you select are added, so you stay in control of what appears in your store while still filling categories quickly.

Read the guide
New Products

Repair wrong image sizes with Image Fixer

You can now repair pictures that look wrong with the Image Fixer tool. If product or article images appear stretched, blurry or too small, Image Fixer recreates the image sizes your store uses, so pictures display properly again.

Run it from the tools in your store admin whenever images look off.

New Products Articles

RSS feeds for every category

Every product category and article category now has its own RSS feed.

Use a category feed to share just one part of your store, for example to post new products from one category to social media automatically, feed a newsletter tool, or let other sites pick up your latest articles. Feeds update as you add new products and articles.

Read the guide
New Articles Products

Turn any store product into an article

You can now write an article about any product already in your store with Product Booster. Pick a product and it writes a unique article about it, focused on helping readers decide to buy, ready to publish.

Use it to give your best products extra content and more ways for search engines and readers to find them.

Read the guide
New Products

Write all content for a brand or category

You can now write all the content for a brand or category with one action, instead of item by item.

Lock dates stop AI from overwriting content you have edited yourself, so your changes stay put. When you add images, a two step picker lets you search for free images and choose the one you want.

Fixed Articles Products Stores

Improvements and fixes, November 2024

  • Fixed: brand pages and brand aliases did not work as expected.
  • Fixed: AI content was sometimes regenerated when it should not have been.
  • Fixed: updated images did not always show straight away.
  • Fixed: product imports sometimes failed.
  • Fixed: editing articles failed on stores with lots of content.
  • Fixed: problems on the store search page.
  • Fixed: duplicate products appeared in Special Offers.
Improved Products Merchants

Expired offers and empty products tidy themselves

Your store now cleans up after itself. Expired offers and ended eBay auctions delete themselves, products left with no offers are hidden from visitors, and images from expired offers are kept so product pages still look complete.

Improved Articles Products Stats

More natural AI text and better buy buttons

A set of improvements went out to every store:

  • More natural AI writing.
  • Faster analytics on your dashboard.
  • Products with a single offer show that offer's image.
  • Better text overlays on article hero images.
  • Special Offers can show backup products.
  • Pages stay cached for longer.
  • Better buy buttons on mobile.
New Products

Find products that need more content

You can now see every product that is missing content in one list. The Product Content Checker flags products without subtitles, link titles or other content fields, so you can fill the gaps quickly instead of opening products one by one.

Read the guide
New Products

Refresh AI content for every product at once

You can now regenerate the AI content for every product in your store from one page, instead of opening each product in turn. Use it after you change your store's niche or tone, or to bring older products up to date with the latest AI writing.

New Products Merchants

Categories fill themselves with matching products

You can now keep categories stocked automatically. Set up a Category Populator with a search and your price rules, and it looks across merchants for matching products and adds new ones to the category on a schedule. Your categories keep growing with fresh products without you adding each one by hand.

Read the guide
New Products

Find and fix broken images

You can now find and fix broken images in one place. The new Broken Images page finds images that are missing from your store and repairs offer images, so your product pages look complete again. Run it any time images go missing, for example after a merchant removes a picture.

Read the guide

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